Business-to-Business Lead Nurturing Tips

Your business needs to take lead nurturing more seriously this year. As you make efforts to ensure business-to-business lead growth, be aware that most of the prospects you get during B2B lead nurturing will take time to make a buying decision. But nurturing qualified...

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Dirty Data: How to Clean Your CRM

The introduction of customer relationship management (CRM) software has changed the game when it comes to the way businesses interface with their clients. Not only are they communicating at a whole new level, but they’re understanding and anticipating customer needs...

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Tips on How to Lead Nurture in Insurance

Insurance lead nurturing is simply taking time to build a relationship with each prospect. Nurturing is a vital aspect of insurance lead management in which you qualify, segment and adapt your automated and personalized marketing messages to the specific needs of each...

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Sales Pipeline Management Best Practices

Your company's sales pipeline plays a critical role in whether your business succeeds. That might sound dramatic, but it's true. Your sales pipeline impacts everything you do in sales, including, of course, how many deals you close. Whether or not you've explicitly...

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How to Nurture Small Business Leads

Nurturing business-to-business sales leads can increase sales by 50%, according to Forrester. In fact, business-to-business lead management is vital because few of your leads will be ready to buy from you immediately. So how do you nurture your leads and get them to...

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Complying With the GDPR When Using LeadMaster

What is the General Data Protection Regulation (GDPR)? The GDPR is a regulation from the Council of the European Union. It was created in April, 2016 and will become enforceable on May 25th, 2018, replacing the Data Protection Act of 1998.  The intent is to give...

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Six Ways Training Can Increase CRM Adoption

Did you know that despite market success, CRM initiatives suffer from failure rates of nearly 63 percent? There are many reasons why initiatives fail when it comes to employees and CRM adoption. For starters, perhaps the system you implemented lacks ideal features for...

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